FLOWER is a nine member Japanese pop group signed to the record label Sony Music Entertainment. Originally a four member dance unit serving as backup dancers for EXILE, FLOWER has since added two more dancers and three vocalists. The new members were selected through a nationwide talent search by LDH titled EXILE Presents VOCAL BATTLE AUDITION 3 ~For Girls~. FLOWER made their debut on October 12th, 2011 with the single "Still".
Leader Elina Mizuno announced her official withdrawal from Flower and E-girls on October 18, 2013, citing her focus on her acting career. Shigetome Manami replaced her as leader of Flower following her departure.
The group announced the release of their first album, self-titled for release on January 22, 2014.
On October 12, 2014, Chiharu Muto officially announced her withdrawal from both E-girls and Flower, deciding to study abroad. The group released their eighth single, "Akikaze no Answer", following this, being the last single to include Muto. Flower announced the release of their second album, Hanadokei, on February 3, 2015, to be released on March 4, 2015, less than a month after the release of their double A-side single "Sayonara, Alice / Tomorrow Tomorrow: Shiawase no Hosoku".
They released their eleventh single "Blue Sky Blue" on April 29, 2015.
On October 7, 2015, Kyoka Ichiki officially announced her withdrawal from both E-girls and Flower.