On October 19, Johnny's Entertainment opened a twitter account for its group Johnny's WEST, marking a first for the company.
At approximately 11 am local time, a staff PR account for Johnny's WEST was opened. Fans were skeptical of the account at first, but an announcement made on Johnny's Entertainment's official website confirmed that it is the real deal.
According to the account's 2nd tweet, Johnny's WEST will be making a major announcement on October 20.
Johnny's Entertainment is notorious for restricting access to its content. For the past decade, the company has avoided engaging in social media despite its rise in prominence and importance for promotions.
The opening of an official group account could be the start in a shift of company marketing strategy. However, unless more groups open more account across more platforms, it is premature to view this more than a one-time publicity stunt.
You can follow Johnny's WEST's staff PR account @JohnnysWEST_PR.