Jessica Rebrands Fashion Line From BLANC to BLANC & ECLARE
Monday 6 Oct, 2014 - 04:17pm UTC
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Former Girls' Generation
has rebranded her fashion line formerly known as BLANC
, renaming it BLANC & ECLARE
The rebranding was announced on BLANC Group
's official website through a press release. Below is the statement:
Quote by BLANC Group
Following the successful launch of our premier collection to a global audience, BLANC Group is proud to unveil ECLARE, the next step in the maturation of our brand. Derived from the Latin root Clara, ECLARE expresses clarity and brightness, virtues highly held by Founder and Head Designer, Jessica Jung. Her expanding vision and growth trajectory lead BLANC Group to renew and reinforce our commitment to presenting fresh, modern classic designs to the fashion industry. In that spirit, as we support Jessica in her rebirth, our brand will begin this next phase as BLANC & ECLARE.
In the coming weeks, we will be introducing new collections and partnership projects that showcase Jessica’s unfolding vision for BLANC & ECLARE. Including new designs and projects that express our most closely held values, the next steps will set us up for what’s to come in the life of our brand.
As BLANC & ECLARE prepares to helm this growth, we will be moving our global headquarters to New York this upcoming year.
Jessica Jung stated, “Although the unveiling of ECLARE was sooner than expected, I am proud to be taking BLANC & ECLARE to the next level. I am humbled by the overwhelming support this brand has received and I assure you that we will be diligent as we continually look to evolve and innovate.”
BLANC was first launched in August as Jessica's personal project. The fashion line became a source of strife
between Jessica, Girls' Generation, and SM Entertainment
, ultimately contributing to her dismal from the group.
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