Ghibli Film "When Marnie Was There" and Why It Failed

7yr ago   ·   Friday 22 Aug, 2014 - 06:08am UTC   ·   NihonGaijin   ·   1 upvote   ·   0 comments   ·   6,599 views
Ghibli Film
The Former president of Studio Ghibli, 66 year old Toshio Suzuki explains to the press why he thinks the film isn't preforming well in the box office.

After finishing up a talk event held at Daikanyama Tsutaya book store in Tokyo on August 18 the former president of the studio gave his opinion as to why the film directed by Hiromasa Yonebayashi has turned out to be a box office failure.

According to Suzuki the producer in charge of Marnie is the one at fault for the films poor performance because of the way he marketed the film. The 37 year old focused on trying to promote to teenage girls in junior high or high school, but most Ghibli films are marketed to appeal to a family audience so that everyone of any age can enjoy.

During a Brief interview Suzuki says, "The target of the TV CMs for the film are narrowed down too much to junior and senior high school girls.
And the newspaper ads, which should have targeted to middle and old age audience, are also for that group.
Nishimura may be advertising the film to the wrong target audience. I thought he was going to come to me
for advice, but he didn't at all."
and continues adding, "It seems he has no respect for me."


About "When Marnie Was There":
The film is based off of a childrens novel that is written by the British author Joan G. Robinson. An atmospheric ghost story with truths to tell about friendship, families and loneliness. Anna lives with foster parents, a misfit with no friends, always on the outside of things. Then she is sent to Norfolk to stay with old Mr and Mrs Pegg, where she runs wild on the sand dunes and around the water. There is a house, the Marsh House, which she feels she recognizes - and she soon meets a strange little girl called Marnie, who becomes Anna's first ever friend. Then one day, Marnie vanishes.

Do you believe marketing was the problem for this film or was there another reason? comment below and leave your opinions!
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