Chae Yeon Is CEO Of Bequem Fashion
Wednesday 25 Jun, 2008 - 12:19pm UTC
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is all set to display her business acumen by being the CEO of fashion brand Bequem
, which is the German word for "comfortable."
The singer-turned-entrepreneur opened her Bequem store at Shindang-dong's SBA Seoul Fashion Center in Seoul yesterday (June 24).
Chae Yeon not only models for Bequem, but will also get her hands dirty in the planning, marketing and distribution of the brand.
Bequem mainly carries caps, bags and shoes, but there are plans to venture into clothing as well.
The 30-year-old saved up enough money over her 10-year career as a singer and decided to invest in the fashion business because she feels that she knows it well and has the confidence to manage it.
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