Anyband

Anyband is a promotional Korean group formed by cell phone giant Samsung's Anycall to promote their latest product "AnyBand" new cell phones. "AnyBand" consists of BoA, Xiah Junsu of TVXQ, Tablo, and jazz pianist Jin Bora.

BACKGROUND

Anyband is the fourth ANYCALL MUSIC DRAMA from SAMSUNG, a series of music videos and commercials that promotes their cellphones with popular celebrities. This is the fourth drama/commercial following Anymotion, Anyclub, and Anystar which have featured Lee Hyori and many famous male celebrities. This is the first time since the start of this series that Samsung is working with another main model, going from Hyori Lee to BoA.

The motto for this campaign is "Talk Play Love." Interestingly enough, while most people believe that technology isolates people, Samsung opted to promote the concept that technology unites people.

CONCEPT

The nine minute commercial was shot in Brazil, depicting a city controlled by a Big Brother-type figurehead that constantly watches over its oppressed citizens. The law is for "no talk, no play, no love," and the citizens are strictly controlled and monitored by their government. However, four individuals form a secret alliance to challenge the government's power. Their motto is "Talk, Play, Love," and they keep in contact with each other through the use of their Anycall cellphones, a possession that is closely guarded as it is illegal to possess cellphones. Escaping the police and security, they infiltrate the government's computer system and broadcast their message through their song TPL (Talk, Play, Love), also recorded using their Anycall cellphones. They later go out in the open on top of the city's high rises to send a live message through their music, "Promise U". The people follow and rise, and the oppressive government in the end is defeated.

PERFORMANCES

Anyband Concert was held at Central City Millennium Hall in Seoul on November 27, 2007. AnyBand sang TPL, Promise U as well as a new song, Daydream at the concert. They also gave individual solo performances. TVXQ and Epik High were also present.

The first two songs TPL (Talk Play Love) and Promise U has been released on November 8, 2007. The third song Daydream was released on November 27, 2007 right before the Anyband Concert.

The song "Daydream" was originally sung by German pop-trio Monrose with the title "Scream". BoA also performed a few of her Korean songs, including My Name and Girls On Top.