Shinee (샤이니, stylized as SHINee, pronounced /ˈʃaɪniː/ "shiny") is a contemporary R&B South Korean boy band. Formed by SM Entertainment in 2008, they made their debut on May 25, 2008 on SBS's Popular Songs with their promotional single, "Noona Neomu Yeppeo (Replay)" ("누난 너무 예뻐 (Replay)", lit. "Older Girl, You're So Pretty (Replay)"). The group consists of Onew, Jonghyun, Key, Minho, and Taemin. Since their debut, Shinee has won numerous awards. They have also starred in their own reality show based on their song, "Noona Neomu Yeppeo (Replay)". Shinee is considered to be a fashion icon having started the "Shinee Trend".