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K-pop is taking over New York City's Time Square. People passing through the iconic area will have a new ad to see. SM Entertainment has bought video ad space in Time Square to promote their artists.
The first ad to run on SM Entertainment's video billboard was for the upcoming SM Town Live in NYC on October 23rd. The advertisement shows short clips from the performers' music video, followed by footage from previous SM Town concerts.
With SNSD's new mini album "The Boys" being released today along with music video, the ad space will now be used to promote the title track. The MV teaser is played with an announcement for their new single showing at the end.
With more of an emphasis being put into their international marketing and sales, the ad space is perfect placement to reach increase the group's exposure to the American market.
Check out a fan video of the advertisements playing below:
| Band name | Super Junior |
| Band type | boyband (12 members) |
| Debut | 5 November, 2005 (active) |
| Label | SM Entertainment |
| Official website | http://superjunior.smtow... |
| Official topic | |
| Bookmark | Create account or login |
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"K-Pop Takes Over New York City's Time Square"? No way...
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Can they advertise in Australia? LOL as if. but NOVEMBER 12 PEOPLE!!
xD i walk by it every day.
Nice, though i hate the background music
whoaaaaa..... Loveeee it
omggg woooooooooooooooooooooow! thats supa amazing~!!!!!
SWEET!
i'm going to SMTOWN LIVE IN NYC!!
whoot whoot! whoot whoot!
that is really cool! It really fascinating to watch these acts break into other countries ^__^
Wow, that's amazing
!!!!!!!!!
the world should know how awesome k-pop is
We WANT SMTown to SWEDEN soon
Kpop have many fans here. We love kpop so much 
Wow.... wow..... Never thought kpop would get that popular!
Wow. K-pop is getting ~really~ exposed all over the world