Sportswear company Adidas and credit card company Visa (via Sumitomo Mitsui Bank) collaborate with the Evangelion anime to produce Evangelion style credit cards and sports footwear.
Customers that sign up for both Visa cards with Rei Ayanami and Unit 01 will receive a smartphone case and points for member-only items. The bank, Sumitomo Mitsui, will be releasing the first Evangelion credit cards on May 17 and they be displayed at the Evangelion Store Tokyo-01 in Harajaku, Tokyo.
As for Adidas, they are making three custom shoes; "mi La Trainer", "mi Crazy Fast", "mi FRM". "mi La Trainer" are running shoes with an Evangelion Mark 06 color scheme and "mi Crazy Fast" and "mi FRM" are both basketball shoes with a Unit 01 and Unit 02 scheme respectively.
The Adidas footwear include Evangelion 3.33 laces, silver-imprinted Shibuya Harajuku Project steel shoe jewels and a "Shibuya Harajuku Eva Project Vol. 2" shoe box sleeve that features Asuka. All three pairs cost 17,640 yen each (approx US$176) and will go on sale at the Evangelion Tokyo-01 store and Radio Eva online store in early August.
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