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Nihon Monitor published the report for the highest number of commercials a female celebrity appeared in for the first half of 2012. Without doubt, popular idol group AKB48 dominated the first spot. They took the overall number 1 spot from the "Bashful Prince" professional golfer Ryo Ishikawa.
The number 1 spot belong to three AKB48 members, Tomomi Itano, Mariko Shinoda and Atsuko Maeda. All three girls have 17 different companies that they are endorsing. The second spot was also taken by an AKB48 member, Minami Takahashi with 16 companies. While the 3rd spot are occupied by child actress Mana Ashida and Rino Sashihara who recently transferred to HKT48 from AKB48; both are contracted to 15 companies.
Aya Ueta once dominated this ranking fell to fifth place with 12 companies. While relatively new actress, Ayame Gouriki took 9 commercials and the media are touting her as the next actress to dominate the chart.
On the male celebrity side, Ryo Ishikawa took number 1 spot with 14 companies. All Arashi members made it into the chart. Korean actor Jang Geun Suk made it to number 4 with seven companies. Korean actor Bae Yong Jun entered the chart in 2004. But since then Jang Geun Suk is the only Korean celebrity to make it into this chart.
Female Celebrity Endorsement Ranking
1) 17 Companies
Tomomi Itano (AKB48)
Mariko Shinoda (AKB48)
Atsuko Maeda (AKB48)
2) 16 Companies
Minami Takahashi (AKB48)
3) 15 Companies
Mana Ashida
Rino Sashihara (AKB48)
4) 14 Companies
Aya Ueta
Yuki Kashiwagi (AKB48)
Haruna Kojima (AKB48)
5) 11 Companies
Emi Takei
6) 10 Companies
Sawa Homare
Becky
7) 9 Companies
Yuki Amame
Haruka Ayase
Ayame Gouriki
Miyu Honda
Mayu Watanabe (AKB48)
8) 8 Companies
Sasaki Nozomi
Yui Yokoyama (AKB48)
ROLA
Male Celebrity Endorsement Ranking
1) 14 Companies
Ryo Ishikawa
2) 10 Companies
Sakurai Sho (Arashi)
Fuku Suzuki
Osamu Mukai
3) 9 Companies
Masaki Aiba (Arashi)
Takuya Kimura (SMAP)
Kazunari Ninomiya (Arashi)
Jun Matsumoto (Arashi)
4) 7 Companies
Satoshi Ohno (Arashi)
Katori Shingo (SMAP)
Taichi Kokubun (TOKIO)
Takeru Sato
Masahiro Nakai (SMAP)
Tomoya Nagase (TOKIO)
Jang Geun Suk
5) 6 Companies
Hiroshi Abe
Ichiro Suzuki
Jun'ichi Okada (V6)
Shun Oguri
Kusanagi Tsuyoshi (SMAP)
TAKAHIRO (EXILE)
Masaharu Fukuyama
Matsuoka Shuzo
Junpei Mizobata
Tatsuya Yamaguchi (TOKIO)
| Band name | AKB48 |
| Band type | girlband (91 members) |
| Debut | 8 December, 2005 (active) |
| Label | AKS, DefStar Records, King Records/You! Be Cool |
| Official website | http://www.akb48.co.jp/ |
| Official topic | |
| Bookmark | Create account or login |
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Glad Arashi is on the chart!!! They are the best!!!
I remember seeing a lot of SMAP, Arashi and AKB ads on the trains over there. They're so popular.
All Arashi members and Masahiro Nakai (I just love that guy) are on the list so I'm happy :-)
Ohhh so a big news
JGS 
Well expected from AKB48
♥
Arashi the best!! all on the chat, yeah..
Ichiro, my favorite baseball player, too bad he's with the Marlins, he needs to leave . . . to like the White Sox
wow thats really cool
Glad Arashi is on the chart!!!
They are the best!!!
It's nice to see that these girls are racking up money from endorsements and singles going multi-platinum, but there will come a day when the Japanese media is just oversaturated with AKB48, SKE48, NMB48 and all the other sister groups.
AKB48 are going to take over the world someday xD
....Oh yeah...I just realized..
YOU FORGOT OSHIMA YUKO
how many of them again...?
around 60 main girls, 90 if you count trainees but honestly only around 20 of them are relevant. The rest are only known to fans that go to their theaters.
AKB is a theater group so that's why there's so many of them. Each Team have different image like Team A is the strong personality pioneer team, Team K is the energetic team with rock-ish songs, Team B is the cute ones (that's the least popular) and a new Team 4.
Teams rotate on different nights since they perform every night because one team don't have the stamina to perform 14-16 songs for 356 days a year, and because AKB are idols you can meet if you go to their theater.
The top members, or the senbatsu, are the most important ones, go on TV perform to promote akb to mainstream public through dramas, endorsements, handshake events with over 80,000 fans a day etc. The trainees sub for the popular members who are missing. Honestly I doubt the group can actually function under 30 members...the activities they do is crazy..
AKB are awesome and attractive
i'm so glad that arashi made it on the list. all of them are present. that's enough with me.
This didn't come as a surprise they dominate the music world too...
A group that once only had 8 people at their first performance, passed out flyers on the street instead of being on billboards, and no one cared for is completely dominating Japan now :3
*fangirl squeel*
Mayuyu is on the list!! MAYUYU IS ON THE LIST!!!!
*thumbs up* Good job girl!!
I just noticed, you misspelled Yokoyama Yui's name (to Yokayama)