SWEET BLACK feat. Maki Goto

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SWEET BLACK feat. Maki Goto's Bio

The SWEET BLACK Project is a cross-media collaboration between J-WAVE, Avex and Mixi. Maki Goto herself chose the logo and the name, which is meant to reflect the “positive and negative” side of the life of today’s women.

On January 5, 2009, J-WAVE premiered “SWEET BLACK Girls”, a 15 minutes segment hosted by Goto Maki and Ryu as part of the popular radio show “PLATOn”. The show airs Mon-Fri and focuses on the life of women on their twenties. Reception was extremely good, as 30,...

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To complete the project, Mixi, the most used networking community in Japan, opened a special space for Sweet Black, and Avex launched a web-documentary on YouTube based on Goto’s daily routine as a singer. Immediate success was acquainted, admittedly beyond expectations.

On January 21, Goto released her first digital single with Avex: Fly away. The lyrics, penned by Maki herself, are based on Mambo, a story written by young author Hitomi Kanehara, who won the Akutagawa Prize for her 2003 novel "Hebi ni Piasu" ("Snakes and Earrings").

Barely a month later, on February 25, Goto released her second digital single, titled Lady-Rise, also penned by herself. This time, Goto collaborated with Sakurazawa Erika, a Japanese manga author whose works are mostly published in josei magazines (comics targeted to a young women audience). · close

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