With Supercell's first US album coming out June 21st, Supercell's producer and lyricist Ryo gave JpopAsia an exclusive interview about the group's expansion into the US.
Supercell is a Japanese pop group that uses vocaloid technology to create its unique sound. The group will be releasing theirfirst US album "Supercell Featuring Hatsune Miku", a re-release of their first Japanese album, on June 21st exclusively on iTunes and Amazon.
Supercell is a collaboration between 11 members led by Ryo, the group's producer and lyricist. Ryo answered JpopAsia's questions in an exclusive interview regarding Supercell's US debut!
- JPA: Supercell is releasing their first US titled "Supercell Feating Hatsune Miku" on June 21st. Can we expect more US releases in the future?
Ryo: It may happen depending on how well this release does.
- JPA: Will Supercell ever release an English language album?
Ryo: Eventually, when an English version of the vocaloid comes out, I would like to make an English album.
- JPA: What are you plans for Supercell in the US?
Ryo: Nothing definite at this point. I'm just looking forward to the release of the record there.
- JPA: What was the appeal of integrating vocaloid technology in the new album?
Ryo: Since it became a hot trend on the Nico Nico Douga video sharing site, I decided to create songs as well.
- JPA: Will Supercell expand into other global markets?
Ryo: If there are offers and demands I would love to go worldwide.
- JPA: What is the greatest challenge when working with vocaloid technology?
Ryo: The process is a lot of trial and error. No matter how hard you work on it, sometimes it still doesn’t sound organic. I love being a musician but sometimes the painstaking nature of the composing and recording process is more than most people could imagine. It requires a lot of patience.
- JPA: Do you think virtual pop stars can compete against real life pop stars?
Ryo: It’s the same as what is “interesting” is not just one feeling that a human can easily define, vocaloid could be an entirely new genre that could let us feel a different type of interest compared to traditional pop music.
- JPA: If you could work with any artist on your next Supercell album, who would it be and why?
Ryo: He’s not an artist but I would want to have producer and mixing engineer Chris Lord-Alge mix my songs.
- JPA: If you could make any Japanese artist into a vocaloid who would it be?
Ryo: Many Japanese artists do not want to be turned into a vocaloid. That’s why voice actresses’ voices are often used as vocaloids and that’s how vocaloid characters such as Hatsune Miku have been created.
- JPA: Do you have a message for your international fans?
Ryo: Vocaloid technology is very unique and it may be a new experience for listeners new to the genre. However, fans that already know and like vocaloid music know how much love and effort is put in by the creators. I hope that this record reaches new listeners.
Special thanks to Ryo for the interview along with Sony and MediaLab for making the interview possible.